{"title":"Séfr","description":"\u003cp\u003eSéfr is a Swedish fashion brand founded by Per Fredriksson and Sinan Abi. The journey began in 2012 as a second-hand store in Malmö, where the duo curated carefully selected quality garments. Their experience within the vintage sphere shaped the brand’s aesthetic direction and eventually evolved into the full-scale fashion label Séfr in 2016. The name means “zero” in Lebanese Arabic, referencing Sinan Abi’s roots and symbolizing a creative new beginning.\u003c\/p\u003e\n\u003cp\u003eSéfr’s philosophy is rooted in reimagining classic pieces in a new way. Each garment is shaped through subtle adjustments and a meticulous focus on detail, whether refining a collar or replacing buttons multiple times until the expression feels perfect. Their design process always starts with the materials rather than a sketch; the fabrics’ texture, feel, and quality guide the development of each collection. The brand follows intuition over trends and consistently seeks out distinctive materials chosen for their inherent character and integrity.\u003c\/p\u003e\n\u003cp\u003eInspiration often stems from vintage details and womenswear, which are reinterpreted into a modern, masculine silhouette. Séfr frequently goes against the grain when it comes to material choices, when a fabric supplier claims a certain textile is unsuitable for a specific style, they see it as an opportunity rather than a limitation. All production takes place in Europe, with fabrics sourced from renowned European mills, ensuring high quality and skilled craftsmanship.\u003c\/p\u003e\n\u003cp\u003eSéfr’s design is characterized by tailored cuts, sophisticated color palettes, and luxurious textures that give the collections a timeless yet contemporary feel. The brand builds with longevity in mind; each new season connects seamlessly with previous ones, creating a wardrobe that is both enduring and stylistically coherent. In this way, Séfr has established itself as a significant name in modern menswear, appreciated for its discreet luxury and thoughtfully composed aesthetic.\u003c\/p\u003e","products":[{"product_id":"sefr-leo-shirt-light-black","title":"Leo Shirt Light Black","description":"\u003cp\u003eShirt from Séfr. \u003cem\u003eLeo Shirt\u003c\/em\u003e is made from 100% cotton and has a relaxed fit. The shirt features a classic collar and closes with Italian mother-of-pearl buttons. \u003c\/p\u003e","brand":"Séfr","offers":[{"title":"S","offer_id":53875429933389,"sku":"284108","price":1799.0,"currency_code":"SEK","in_stock":false},{"title":"M","offer_id":53875429966157,"sku":"284109","price":1799.0,"currency_code":"SEK","in_stock":true},{"title":"L","offer_id":53875429998925,"sku":"284110","price":1799.0,"currency_code":"SEK","in_stock":true},{"title":"XL","offer_id":53875430031693,"sku":"284111","price":1799.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/8344\/8141\/files\/sefr-leo-shirt-light-black.jpg?v=1778452638"},{"product_id":"sefr-sense-shirt-black-crepe","title":"Sense Shirt Black Crepe","description":"\u003cp\u003eShirt from Séfr.\u003cem\u003e Sense Shirt \u003c\/em\u003eis made from a soft wool blend fabric and has a straight relaxed fit. The shirt features a classic shirt collar and a mother-of-pearl button closure.\u003c\/p\u003e","brand":"Séfr","offers":[{"title":"S","offer_id":53876104495437,"sku":"289348","price":1899.0,"currency_code":"SEK","in_stock":true},{"title":"M","offer_id":53876104528205,"sku":"289349","price":1899.0,"currency_code":"SEK","in_stock":true},{"title":"L","offer_id":53876104560973,"sku":"289350","price":1899.0,"currency_code":"SEK","in_stock":true},{"title":"XL","offer_id":53876104593741,"sku":"289351","price":1899.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/8344\/8141\/files\/sefr-sense-shirt-black-crepe.jpg?v=1778453461"},{"product_id":"sefr-sense-shirt-off-white-crepe","title":"Sense Shirt Off White Crepe","description":"\u003cp\u003eShirt from Séfr.\u003cem\u003e Sense Shirt \u003c\/em\u003eis made from a soft wool blend fabric and has a straight relaxed fit. The shirt features a classic shirt collar and a mother-of-pearl button closure.\u003c\/p\u003e","brand":"Séfr","offers":[{"title":"S","offer_id":53876104626509,"sku":"289344","price":1899.0,"currency_code":"SEK","in_stock":true},{"title":"M","offer_id":53876104659277,"sku":"289345","price":1899.0,"currency_code":"SEK","in_stock":true},{"title":"L","offer_id":53876104692045,"sku":"289346","price":1899.0,"currency_code":"SEK","in_stock":true},{"title":"XL","offer_id":53876104724813,"sku":"289347","price":1899.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/8344\/8141\/files\/sefr-sense-shirt-off-white-crepe.jpg?v=1778453465"},{"product_id":"sefr-amare-blazer-fine-black-wool","title":"Amare Blazer Fine Black Wool","description":"\u003cp\u003eBlazer from Séfr. \u003cem\u003eAmare Blazer\u003c\/em\u003e is made from a wool-blend fabric and features a classic design with a tailored, modern fit. The blazer is equipped with two front flap pockets, a two-button closure, and a single high vent at the back.\u003c\/p\u003e","brand":"Séfr","offers":[{"title":"S","offer_id":53876499808589,"sku":"318294","price":4899.0,"currency_code":"SEK","in_stock":true},{"title":"M","offer_id":53876499841357,"sku":"318295","price":4899.0,"currency_code":"SEK","in_stock":true},{"title":"L","offer_id":53876499874125,"sku":"318296","price":4899.0,"currency_code":"SEK","in_stock":true},{"title":"XL","offer_id":53876499906893,"sku":"318297","price":4899.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/8344\/8141\/files\/sefr-amare-blazer-fine-black-wool.jpg?v=1778465362"},{"product_id":"sefr-gino-trouser-fine-black-wool","title":"Gino Trouser Fine Black Wool","description":"\u003cp\u003eTrousers from Séfr. \u003cem\u003eGino Trouser \u003c\/em\u003eare made from a midweight wool-blend twill and feature a barrel-shaped silhouette with a curved leg. The trousers are constructed with a classic five-pocket upper design and finished with a button and zip closure.\u003c\/p\u003e","brand":"Séfr","offers":[{"title":"S","offer_id":53876500922701,"sku":"318322","price":2699.0,"currency_code":"SEK","in_stock":true},{"title":"M","offer_id":53876500955469,"sku":"318323","price":2699.0,"currency_code":"SEK","in_stock":true},{"title":"L","offer_id":53876500988237,"sku":"318324","price":2699.0,"currency_code":"SEK","in_stock":true},{"title":"XL","offer_id":53876501021005,"sku":"318325","price":2699.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/8344\/8141\/files\/sefr-gino-trouser-fine-black-wool.jpg?v=1778465417"},{"product_id":"sefr-jeon-trouser-fine-black-wool","title":"Jeon Trouser Fine Black Wool","description":"\u003cp\u003eTrousers from Séfr. \u003cem\u003eJeon Trouser\u003c\/em\u003e are made from a wool blend and feature a classic design with a tailored silhouette. The trousers are finished with a hidden front button closure, single pleats, two side pockets and two back jet pockets.\u003c\/p\u003e","brand":"Séfr","offers":[{"title":"S","offer_id":53876501086541,"sku":"318326","price":2699.0,"currency_code":"SEK","in_stock":true},{"title":"M","offer_id":53876501119309,"sku":"318327","price":2699.0,"currency_code":"SEK","in_stock":true},{"title":"L","offer_id":53876501152077,"sku":"318328","price":2699.0,"currency_code":"SEK","in_stock":true},{"title":"XL","offer_id":53876501184845,"sku":"318329","price":2699.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/8344\/8141\/files\/sefr-jeon-trouser-fine-black-wool.jpg?v=1778465422"},{"product_id":"sefr-fuzzy-beanie-black-alpaca","title":"Fuzzy Beanie Black Alpaca","description":"\u003cp\u003eBeanie from Séfr. \u003cem\u003eFuzzy Beanie\u003c\/em\u003e is made from a soft alpaca blend and has a classic design with a normal fit. The beanie features a folded edge. \u003c\/p\u003e","brand":"Séfr","offers":[{"title":"Default Title","offer_id":54678491169101,"sku":"284112","price":999.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/8344\/8141\/files\/50918M-BLACK_ALPACA-1.jpg?v=1788822985"},{"product_id":"sefr-everyday-shirt-green","title":"Everyday Shirt Green","description":"\u003cp\u003eShirt from Séfr.\u003cem\u003e Everyday Shirt\u003c\/em\u003e is crafted from cotton and has a relaxed fit. The shirt features a button closure, a chest pocket, and an open collar.\u003c\/p\u003e","brand":"Séfr","offers":[{"title":"S","offer_id":54678501294413,"sku":"324708","price":2499.0,"currency_code":"SEK","in_stock":true},{"title":"M","offer_id":54678501327181,"sku":"324709","price":2499.0,"currency_code":"SEK","in_stock":true},{"title":"L","offer_id":54678501359949,"sku":"324710","price":2499.0,"currency_code":"SEK","in_stock":true},{"title":"XL","offer_id":54678501392717,"sku":"324711","price":2499.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/8344\/8141\/files\/sefr-everyday-shirt-green_d2a3790d-20d4-41f7-87f2-1939b56e081e.jpg?v=1788778850"},{"product_id":"sefr-knitted-shirt-dark-pink","title":"Knitted Shirt Dark Pink","description":"\u003cp\u003eKnitted cardigan from Séfr. \u003cem\u003eKnitted Shirt\u003c\/em\u003e is crafted from a wool blend and has a straight, relaxed fit with a straight hem. The sweater features an embroidered logo adn has a buttonclosure.\u003c\/p\u003e","brand":"Séfr","offers":[{"title":"S","offer_id":54678503719245,"sku":"324716","price":2799.0,"currency_code":"SEK","in_stock":true},{"title":"M","offer_id":54678503752013,"sku":"324717","price":2799.0,"currency_code":"SEK","in_stock":true},{"title":"L","offer_id":54678503784781,"sku":"324718","price":2799.0,"currency_code":"SEK","in_stock":true},{"title":"XL","offer_id":54678503817549,"sku":"324719","price":2799.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/8344\/8141\/files\/sefr-knitted-shirt-dark-pink.jpg?v=1788784492"},{"product_id":"sefr-relaxed-flannel-shirt-beigebrown-check","title":"Relaxed Flannel Shirt Beige\/Brown Check","description":"\u003cp\u003eShirt from Séfr. \u003cem\u003eRelaxed Flannel Shirt\u003c\/em\u003e is crafted from cotton and has a relaxed, oversized fit. The shirt features a pointed collar, a front button closure, a chest pocket with embroidered logo, long sleeves, and a curved hem.\u003c\/p\u003e","brand":"Séfr","offers":[{"title":"S","offer_id":54678506602829,"sku":"324712","price":2699.0,"currency_code":"SEK","in_stock":true},{"title":"M","offer_id":54678506635597,"sku":"324713","price":2699.0,"currency_code":"SEK","in_stock":true},{"title":"L","offer_id":54678506668365,"sku":"324714","price":2699.0,"currency_code":"SEK","in_stock":true},{"title":"XL","offer_id":54678506701133,"sku":"324715","price":2699.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/8344\/8141\/files\/sefr-relaxed-flannel-shirt-beigebrown-check_50f1831a-5060-4357-86b6-f9db521ac47a.jpg?v=1788778851"},{"product_id":"sefr-relaxed-wool-jacket-black","title":"Relaxed Wool Jacket Black","description":"\u003cp\u003eJacket from Séfr. \u003cem\u003eRelaxed Wool Jacket\u003c\/em\u003e is crafted from dubble-faced wool with a brushed surface. Designed with a relaxed fit and hip-length silhouette. The jacket features visible side pockets with button closures.\u003c\/p\u003e","brand":"Séfr","offers":[{"title":"S","offer_id":54678510338381,"sku":"324724","price":6499.0,"currency_code":"SEK","in_stock":true},{"title":"M","offer_id":54678510371149,"sku":"324725","price":6499.0,"currency_code":"SEK","in_stock":true},{"title":"L","offer_id":54678510403917,"sku":"324726","price":6499.0,"currency_code":"SEK","in_stock":true},{"title":"XL","offer_id":54678510436685,"sku":"324727","price":6499.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/8344\/8141\/files\/sefr-relaxed-wool-jacket-black.jpg?v=1788784492"},{"product_id":"sefr-tailored-trouser-dark-beige-melange","title":"Tailored Trouser Dark Beige Melange","description":"\u003cp\u003eTrousers from Séfr. \u003cem\u003eTailored Trouser\u003c\/em\u003e is crafted from wool fabric with a two-tone mélange structure that creates subtle variation in colour and texture. The trousers have a high-rise, straight fit with long legs and pressed creases.\u003c\/p\u003e","brand":"Séfr","offers":[{"title":"S","offer_id":54678512927053,"sku":"324720","price":3199.0,"currency_code":"SEK","in_stock":true},{"title":"M","offer_id":54678512959821,"sku":"324721","price":3199.0,"currency_code":"SEK","in_stock":true},{"title":"L","offer_id":54678512992589,"sku":"324722","price":3199.0,"currency_code":"SEK","in_stock":true},{"title":"XL","offer_id":54678513025357,"sku":"324723","price":3199.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/8344\/8141\/files\/58588M-DARK_BEIGE_MELANGE-1.jpg?v=1788908803"},{"product_id":"sefr-haru-sweater-greige-alpaca","title":"Haru Sweater Greige Alpaca","description":"\u003cp\u003eKnitted sweater from Séfr. \u003cem\u003eHaru Sweater i\u003c\/em\u003es made from an alpaca blend in a timeless design and has a relaxed fit. The sweater features a raised neckline and a brushed texture.\u003c\/p\u003e","brand":"Séfr","offers":[{"title":"XS","offer_id":54678607921485,"sku":"324703","price":3199.0,"currency_code":"SEK","in_stock":false},{"title":"S","offer_id":54678607954253,"sku":"324704","price":3199.0,"currency_code":"SEK","in_stock":true},{"title":"M","offer_id":54678607987021,"sku":"324705","price":3199.0,"currency_code":"SEK","in_stock":true},{"title":"L","offer_id":54678608019789,"sku":"324706","price":3199.0,"currency_code":"SEK","in_stock":true},{"title":"XL","offer_id":54678608052557,"sku":"324707","price":3199.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/8344\/8141\/files\/56306M-GREIGE_ALPACA-1.jpg?v=1788906894"},{"product_id":"sefr-nikos-jeans-white-twill","title":"Nikos Jeans White Twill","description":"\u003cp\u003eJeans from Séfr.\u003cem\u003e Nikos Jeans\u003c\/em\u003e are crafted from Italian cotton with fringed details. These jeans feature a straight fit, a mid-rise waist, two side pockets, and a zip fly closure.\u003c\/p\u003e","brand":"Séfr","offers":[{"title":"29","offer_id":54678618833229,"sku":"305719","price":2999.0,"currency_code":"SEK","in_stock":false},{"title":"30","offer_id":54678618865997,"sku":"305720","price":2999.0,"currency_code":"SEK","in_stock":true},{"title":"31","offer_id":54678618898765,"sku":"305721","price":2999.0,"currency_code":"SEK","in_stock":false},{"title":"32","offer_id":54678618931533,"sku":"305722","price":2999.0,"currency_code":"SEK","in_stock":false},{"title":"33","offer_id":54678618964301,"sku":"305723","price":2999.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/8344\/8141\/files\/sefr-nikos-jeans-white-twill_776814ee-e8e3-47fe-8b9b-3bc30a9bb945.jpg?v=1788778922"},{"product_id":"sefr-raglan-sweatshirt-washed-grey","title":"Raglan Sweatshirt Washed Grey","description":"\u003cp\u003eSweatshirt from Séfr. Raglan Sweatshirt is crafted from cotton and has a relaxed fit. The style features raglan sleeves, a classic crew neckline and ribbed cuffs and hem.\u003c\/p\u003e","brand":"Séfr","offers":[{"title":"S","offer_id":54813867770189,"sku":"325733","price":2699.0,"currency_code":"SEK","in_stock":true},{"title":"M","offer_id":54813867802957,"sku":"325734","price":2699.0,"currency_code":"SEK","in_stock":true},{"title":"L","offer_id":54813867835725,"sku":"325735","price":2699.0,"currency_code":"SEK","in_stock":true},{"title":"XL","offer_id":54813867868493,"sku":"325736","price":2699.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/8344\/8141\/files\/sefr-raglan-sweatshirt-washed-grey_fbf9ef2a-34e1-4865-944f-3a05672e2329.jpg?v=1790142924"}],"url":"https:\/\/vallgatan12.com\/en\/collections\/sefr.oembed","provider":"Vallgatan 12","version":"1.0","type":"link"}