Asa Selection

Founded in 1976 in Höhr-Grenzhausen, Germany, ASA Selection has grown into an internationally recognized brand within porcelain and dinnerware. Its founder, the designoriented Yvonne Schubkegel, created the brand based on the belief that beauty lies in simplicity, a philosophy that continues to shape every product. ASA Selection embodies a pure aesthetic where function, quality, and design coexist effortlessly.

The brand’s design language is clear and harmonious, drawing inspiration from the colors, materials, and shapes of nature. By combining warm earthy tones, soft textures, and balanced proportions, ASA Selection creates porcelain that feels both contemporary and timeless. Each collection is designed to blend seamlessly into different interiors and styles, from rustic and natural to urban and minimalist.

Production takes place in close collaboration with renowned ceramic and porcelain manufacturers, primarily in Germany and Portugal. Here, traditional craftsmanship meets modern production techniques to ensure superior quality in every detail. The porcelain is fired at high temperatures for durability and strength, while each piece undergoes careful quality control before leaving the factory.

ASA Selection offers a wide range of plates, bowls, mugs, and serving dishes that can be freely combined across collections. The thoughtful design allows each piece to work beautifully on its own or together with others, making it easy to create personal and elegant table settings with a natural feel.

The philosophy behind ASA Selection goes beyond form, it’s about creating products that enhance everyday life and let the food take center stage. Each piece is designed to highlight what is served and to contribute to an inviting and mindful atmosphere around the table.

ASA Selection stands for genuine craftsmanship, timeless design, and enduring quality, porcelain that unites practicality with beauty, turning every meal into an experience.