Tsu Lange Yor

Tsu Lange Yor is an independent fragrance and lifestyle brand founded by Australian artist Troye Sivan. The project began in 2022, and the brand officially launched on August 21, 2023. Its name derives from the Yiddish expression “tsu lange yor”, meaning “to long and good years,” capturing the brand’s core vision of creating objects and scents that honour life’s many moments, emotions and spaces.

Described as a collection of “independent luxury lifestyle fragrances and art-driven objects”, Tsu Lange Yor designs each creation for both person and place. The brand explores themes of intimacy, identity, sensuality, spirit and atmosphere, and how these can be experienced through scent. Working closely with creative collaborators, Tsu Lange Yor has developed a visual and conceptual universe rooted in experimentation, freeform expression and emotional storytelling.

The fragrance collection consists of scents that are modern, tactile and deeply sensual. The compositions move between earthy, warm, mineral and gently floral tones, always infused with a sense of closeness and physicality. Each fragrance is conceived as its own narrative: a fragment of a feeling, a space or a state of mind that the wearer can interpret and make their own.

Tsu Lange Yor speaks to those seeking more than a traditional perfume to individuals who wear scent as an emotional statement and an extension of their presence. The brand embraces the tactile, the intuitive and the personal in every creation.