Unifrom

Unifrom was founded in 2019 by Haisam Mohammed, rooted in a deep connection between scent and identity. The inspiration comes from the winding stairwells of Stockholm’s high-rise buildings where Mohammed grew up; spaces where aromas of spices, incense, home and culture mingle and form their own invisible narrative. These sensory memories, and the belief that fragrance can carry culture, are the foundation of Unifrom.

Each perfume is conceptualized in Stockholm, developed in Paris and crafted in Grasse, the historic capital of perfumery. This process blends Nordic minimalism with classical French fragrance craftsmanship. Unifrom works exclusively with alcohol-free perfume oils and solid perfumes in an oil base, inspired by traditional scent practices from East Africa. The formulas are cruelty free, gentle on the skin and developed to create a long-lasting, intimate and body-close fragrance experience.

The compositions are modern and expressive, often smoky, spicy, earthy or softly floral. Every scent is a fragment of a memory, an environment or a cultural encounter; from cannabis accords to notes of tobacco, leather, saffron and Sichuan pepper. Unifrom also encourages creativity through layering, allowing the wearer to combine fragrances and create a personal, evolving expression.

Unifrom first took shape when Mohammed shared fragrance samples on dance floors across Stockholm’s nightlife, discovering how scent could spark shared experiences and conversations. This cultural and social dimension remains central to the brand’s identity. The fragrances do not aim to fit a traditional mold but instead reflect a multifaceted reality and honour the layered experiences found in the meeting of cultures.

The collection includes perfume oils, solid perfumes, incense and candles, all presented in minimalist packaging with a deliberate avoidance of excess materials. Functional accessories such as fragrance bags and incense holders complement the products, designed to accompany the wearer through daily life.

Unifrom represents the next generation of contemporary fragrance: emotionally charged, culturally rooted and created to be worn close to the skin, as an expression of soul, memory and identity.